Lately I’ve been doing a lot of reading on digital design, and there are a few highlights I thought I’d share with you guys.
From A Shorthand for Designing UI Flows: “All diagrams are destined for the garbage. The meaningful work is work that directly affects our customers in the form of screens they can see.”
From How Print Design is the Future of Interaction: “It suggests that users don’t want design, and are taking to minimalist, “undersigned” tools like Instapaper for relief. It’s unfortunate that “Design” has become synonymous with noise, overly graphic, heavily decorated, ornamented experiences that stand in the way of content.”
Want to know how users really hold mobile devices? It should impact the way you design your app and/or mobile site.
The importance of writing Microcopy – I find that a lot of businesses are afraid to take a casual tone in any of their web writing, but for social media and for microcopy it’s practically a requirement.
Metrics-driven design: I can’t say enough about how important metrics are, but moderation in all things. It’s important to still use some intuitive design sense rather than get bogged down in excessive testing.
Interested in increasing user engagement in your emails? This post has a few quick ideas about subject lines, layout, design, and even sign-up forms.
For more you can check out Robert Lenne’s list of required reading for product designers.
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